“There must be a better way to make the things we want, a way that doesn’t spoil the sky, or the rain or the land.” - Paul McCartney
We might not know it, but sometimes the beauty products that keep our skin healthy and radiant endanger our only home, the planet Earth.
As people worldwide grow more aware of their beauty regimens' effects on themselves and the environment, we are witnessing an unprecedented shift. Men and women of all generations now demand sustainable and eco-friendly skincare options.
According to an analysis by Grand View Research, the global market for organic and natural personal care products is projected to soar to $25.1 billion by 2025, up from $11.5 billion in 2018! This just proves that many people will choose natural, sustainable, and eco-friendly items over their synthetic equivalents.
And what’s even more pleasantly surprising is that this goes beyond the actual products themselves. Consumers are also concerned with the ethics and principles of the businesses they support.
A 2019 survey by Accenture found that 83% of consumers think it's critical for businesses to design items that can be recycled or reused. This shows us that consumers actively seek out and put effort into promoting businesses that highly value sustainability and environmental responsibility.
Enter BeLagu Naturals, a luxury brand committed to exclusively using clean and natural ingredients and upholding sustainable business practices to create skincare products that are not just good for your skin but also, the planet. The brand offers effective, high-quality products and makes sure to do so while taking care of the environment and supporting and empowering communities.
Let’s dive in!
BeLagu Naturals’ Sustainability Efforts
Sustainability isn't simply a buzzword at BeLagu Naturals; it's our way of doing business and even our way of life. We make every effort to guarantee that our business methods are environmentally sustainable and socially responsible, from sourcing natural ingredients to cutting waste and carbon emissions.
Our Commitment to Sustainable Sourcing Practices
We start our journey at the very beginning—our sourcing practices. BeLagu Naturals goes to great lengths to make sure our natural ingredients are sustainably and ethically produced. We collaborate with local farmers and suppliers to ensure our ingredients are of the best quality and their harvesting does not harm the environment.
By using natural ingredients, we are not only creating effective skincare products, but we are also reducing the number of synthetic materials that end up in the earth’s water and soil.
Our Commitment to Sustainable Manufacturing and Packaging Processes
Aside from how we source our ingredients, we also pay close attention to our manufacturing and packaging practices to reduce waste and carbon emissions.
We use energy-efficient machinery and even implemented a recycling program to minimize our waste throughout our production process. Our product packaging is also designed with sustainability in mind, using eco-friendly materials like glass and recycled paper.
Our Commitment to Our Communities
Our dedication to sustainability goes beyond creating eco-friendly skincare products. As part of our social responsibility initiatives and efforts, we’ve dedicated ourselves to supporting communities affected by environmental disasters, such as the California bushfires.
Through our “Project Communities” initiative, we donate a percentage of our sales to organizations that support environmental disaster relief efforts. Every time you purchase a BeLagu product, you also positively impact the world around you—that’s a win-win!
By making a conscious effort to give back to the communities that continue to inspire us, we aim to show that business and social responsibility can go hand in hand.
Belagu Naturals’ Whole Ingredients and Product Quality
Here at BeLagu Naturals, we understand the importance of using natural ingredients in our products. Clean and whole ingredients don’t harm your skin, so we source only the highest quality natural ingredients for all of our products—from our serums to our vegan masks.
The Benefits of Natural Ingredients
Natural ingredients are a cornerstone of BeLagu Naturals' commitment to eco-friendly beauty. Not only are these ingredients better for the environment, but they also provide numerous benefits for the skin.
Unlike synthetic ingredients that can be harsh and irritating, natural ingredients work in harmony with the skin, providing gentle yet effective results. Here’s how our sustainably sourced natural ingredients contribute to the high quality of our skincare products:
- Gentle on the skin: Unlike synthetic ingredients that can cause irritation, dryness, and other skin reactions, pure ingredients are generally gentle and well-tolerated by all skin types. They are less likely to cause allergic reactions or sensitivities, making them a safer and healthier option for sensitive or reactive skin.
- Better absorption: Clean ingredients are more easily absorbed by the skin, allowing them to work more effectively and efficiently.
- Anti-inflammatory properties: Some raw ingredients have anti-inflammatory properties that can help relax and soothe sensitive skin. Additionally, they can lessen the redness and swelling brought on by illnesses like rosacea, acne, and eczema.
- Antioxidant properties: Many whole ingredients are packed with antioxidants that can shield the skin from the harm caused by free radicals brought on by pollution, UV radiation, and other environmental stressors. Through a reduction in the appearance of fine lines, wrinkles, and age spots, antioxidants help to delay premature aging.
- Nourishing and hydrating: Natural ingredients like plant oils and butters provide deep hydration and nourishment to the skin, leaving it looking and feeling soft, supple, and healthy.
These are just a few of the many benefits of clean ingredients in skincare products. At BeLagu Naturals, we harness the power of naturally-available ingredients to create effective, gentle, and eco-friendly beauty products that are truly luxurious.
The Whole Ingredients Featured in Our Products
Now that we know the benefits, here are some of the specific ones we use in our products:
- Lingonberry Extract: Lingonberries are a type of fruit that is native to the arctic regions of Europe and North America. They are rich in antioxidants and have been shown to have anti-aging benefits for the skin. Lingonberry extract can help improve skin elasticity and firmness, while also protecting against environmental damage. Our Dewy Moisture Replenishing Cream has this in its ingredient list.
- Reishi Mushroom Extract: Reishi is a type of mushroom that has been used in traditional Chinese medicine for centuries. It is rich in polysaccharides, which can help boost the immune system and promote overall health. In skincare products, reishi extract can help soothe and calm sensitive skin, while also providing anti-aging benefits. Our Youth Defense Serum features this as one of its principal ingredients.
- Snow Mushroom Extract: Snow mushrooms are a type of mushroom that are native to Asia. They are rich in polysaccharides, which can help improve skin hydration and elasticity. Snow mushroom extract also has anti-inflammatory properties, which can help soothe and calm irritated skin. This ingredient can be found in our Hydrating Facial Cleanser, Intense Illuminating Toner, and our Foaming Vegan Masks.
- Bakuchiol: This natural ingredient is a plant-derived alternative to retinol, and it offers similar anti-aging benefits without the harsh side effects that can sometimes come with retinol use. Bakuchiol helps to reduce fine lines and wrinkles, improve skin texture and firmness, and even out skin tone. You can find this ingredient featured in our Collagen Boosting Night Cream.
- Shiitake Mushroom-Based Extract: Shiitake mushroom is rich in antioxidants and has anti-inflammatory properties, making it a great ingredient for calming and soothing irritated skin. It also contains high levels of Vitamin D, which is important for maintaining healthy skin and improving skin elasticity. Additionally, shiitake mushrooms can help to brighten and even out skin tone and improve the appearance of fine lines and wrinkles. You can find this in our Rapid Brightening Serum.
- Fullerene: Fullerene is a powerful antioxidant that can help protect the skin against environmental damage, such as pollution and UV rays. It can also help to brighten the skin and reduce the appearance of dark spots and uneven skin tone. Our Youth Defense Serum contains fullerene to help rejuvenate and brighten your skin.
- Cordyceps Mushroom Extract: Cordyceps mushrooms are a type of fungi that are known for their immune-boosting properties. In skincare products, cordyceps mushroom extract can help to soothe and hydrate the skin, while also improving skin texture and reducing the appearance of fine lines and wrinkles. Our Collagen Boosting Night Cream contains cordyceps mushroom extract to help brighten and hydrate the skin.
At BeLagu Naturals, we carefully select each natural ingredient for its unique benefits and use them in our products so that you can enjoy healthy, radiant, and glowing skin.
The Process of Ensuring the Quality of Our Products
To ensure the quality of our products, we have rigorous quality assurance processes in place. These include:
- Ingredient sourcing: We source our ingredients from trusted suppliers who share the same values of sustainability and ethical practices as we do. We carefully vet each supplier to ensure that they meet the highest quality standards and comply with all relevant regulations.
- Formulation: Our team of skincare experts carefully formulate each product using only the highest quality pure ingredients. We use state-of-the-art techniques to ensure the ingredients are mixed and blended perfectly, so that each product provides optimal results.
- Testing: Each BeLagu Naturals product undergoes extensive testing to verify its safety and efficacy. Before we release any kind of skincare serum, mask, or cream, they will all go through a rigorous testing process first to make sure it’s safe and effective for all skin types. We also conduct in-depth studies so our products deliver their promised and intended benefits.
- Packaging: Our packaging is designed to be functional and sustainable. We use materials that are eco-friendly, such as recycled paper and biodegradable plastics, and ensure they’re recyclable or biodegradable wherever possible.
- Regulatory compliance: BeLagu Naturals complies with all relevant regulations and standards to make certain that our products are safe and effective for our consumers. We follow the guidelines set forth by organizations such as the FDA, and ensure that our products are free from harmful chemicals and ingredients.
Overall, our quality assurance process ensures that our products are safe, effective, and sustainable, while still delivering the luxurious results that our customers expect.
Achieving Our Luxuriously Natural Status
At BeLagu Naturals, we take great pride in being both a luxury brand and a leader in eco-friendliness and natural values. We are able to achieve this by upholding the values that we believe in and by walking the talk with our eco-friendly products.
- Youth Defense Serum with Reishi Mushroom Serum: This serum is made with natural ingredients, including reishi mushroom extract, which has anti-inflammatory properties that help soothe and calm the skin. The serum is also packaged in a recyclable glass bottle, making it eco-friendly.
- Dewy Moisture Replenishing Cream with Lingonberry Extract: This product is made with organic lingonberry extract, which is rich in antioxidants and helps protect the skin from free radical damage. The product comes in a glass bottle, which can be recycled.
- Collagen Boosting Night Cream with Bakuchiol: This serum is formulated with natural ingredients, including bakuchiol, which is a natural alternative to retinol. The serum is also packaged in a recyclable glass bottle and comes with a compostable label.
- Hydrating Facial Cleanser with Squalane: This gentle cleanser is made with natural and organic ingredients, including squalane derived from plant-based sources. The cleanser is also packaged in a recyclable bottle, making it eco-friendly.
- Mineral Sunscreen Face Moisturizer SPF 30 with Snow Mushroom: This moisturizer is formulated with mineral-based sun protection and snow mushroom extract, which helps hydrate and soothe the skin. The product comes in a recyclable tube, which you can reuse.
- Self-Foaming Vegan Masks: These masks are formulated with natural ingredients and do not contain any animal-derived ingredients. The masks are also packaged in single-use, compostable sachets, making them eco-friendly.
By incorporating sustainable practices into our business model, BeLagu Naturals has become a leader in eco-luxury beauty. We continue to innovate and evolve, setting an example for other beauty brands to follow.
Our commitment to these values has not only helped the brand stand out in a crowded market but also contributed to a more sustainable future for the beauty industry as a whole.
What Makes Our Values Natural?
Here are some ways we have succeeded in being a luxury brand while maintaining our eco-friendly and sustainable values:
- High-Quality Ingredients: Our commitment to using natural ingredients sets us apart from many other luxury brands that rely on synthetic ingredients.
- Sustainable Practices: We are committed to reducing our environmental impact through sustainable practices.
- Ethical Sourcing: We source our ingredients from ethical suppliers who prioritize fair labor practices and sustainable farming methods. This commitment to ethical sourcing makes certain that our products are not only good for the environment, but also for the people involved in their production.
- Scientific Innovation: Our deep devotion to innovation is the reason why our products are not only luxurious but also effective in improving the health and appearance of your skin.
- Cruelty-Free: We take pride in being a cruelty-free brand, which means that we do not test our products on animals or use any animal-derived ingredients. We believe in creating products that are not only good for our customers but also for the planet and all of its creatures.
- Vegan: All BeLagu Naturals products are 100% vegan, meaning that they do not contain any animal-derived ingredients or byproducts. We believe in creating products that are not only eco-friendly but also align with our values of compassion and respect for all living beings.
- Eco-Luxury: Our products are made with natural and organic ingredients, and we strive to maintain a luxurious feel and high-quality standards while still prioritizing eco-friendliness and sustainability. We believe that being eco-friendly and luxurious are not mutually exclusive, and our customers can enjoy the benefits of both with BeLagu Naturals.
BeLagu Naturals’ positioning as a luxury brand that maintains its natural and eco-friendly values is a testament to the growing importance of sustainability and ethical practices in the beauty industry.
Beauty can be Luxurious and Sustainable at the Same Time
Here are BeLagu Naturals, we are proud to have proven that luxury and sustainability can go hand in hand when it comes to beauty products. This has become our primary motivation and we will continue to set ourselves apart as a brand with a conscience by prioritizing natural, eco-friendly, and vegan ingredients, as well as sustainable packaging and production practices.
As consumers, you have the power to make a positive impact on the environment through your purchasing decisions. By choosing to support sustainable brands like BeLagu, you, too, can help reduce your carbon footprint and promote a healthier planet.
Let's continue to support and promote clean, natural, and sustainable beauty. By doing so, we can make a positive change for the future and ensure a healthier and more sustainable planet for generations to come.